As a Virtual Assistant, I get involved in all sorts of projects. Because I’m an outsider I see things from a fresh perspective. Which comes in really handy.
Immersed in something for any length of time, you can lose perspective and insight.
If you’ve handled your marketing materials from start to finish it’s easy to get word blindness and miss mistakes. You might have developed processes and procedures ‘on the hoof’ which a fresh eye might improve with a few tweaks. You could be so deep into your business that you’re missing small but crucial opportunities. A handful of small improvements can stack up into a decent commercial advantage.
The moral of the story: never underestimate the power of someone who knows next to nothing about your business!
