Are you confused about who you can and can’t market your business’s products and services to? Not to worry. Apply a few common sense rules and you should be fine.
Business to business:
• If your company operates business to business, you can email and mail offers and marketing materials to your target market without getting their permission first
• Even so, it is best practice to offer a polite, clear opt-out up front every time you contact them. And make it easy for them to do so
Business to consumer:
• Does your company sell goods or services to consumers? If so you can’t email them without getting their express permission via an opt-in. Otherwise you risk being accused of spamming
• If you want to post offers to people at home, take care. If someone is registered with the MPS (Mailing Preference Service) you can get into real trouble mailing them. It is always sensible to buy a good, clean, legal targeted list from a reputable supplier. You don’t want to waste your time, money and reputation marketing to the deceased, moved, repossessed, reluctant, disappointed and disappeared
• Even if you’ve bought a lovely clean list, give people the choice to opt in or out. Put it up front. And put a process in place so they can tell you never to darken their doors again clearly, easily and quickly
